In some countries, e.g. Germany, it is legally required to inform the customers about the essential characteristics of a product before they do the final purchase in the checkout.
Skip to:
- What are essential product characteristics?
- Where are essential product characteristics displayed?
- How to add product characteristics?
What are essential product characteristics?
The answer to this question heavily depends on your product and by which features it is characterized. In the end, it is important that your customers can compare one product with another, and make a well-informed purchase decision without seeing the product in real life.
Examples:
- Material
- Color
- Manufacturer/brand
- Condition (e.g. used)
- ...
Where are essential product characteristics displayed?
Essential product characteristics are displayed in the whole checkout process: in the cart as well as in the order overview.
How to add product characteristics?
- In the sidebar of your cockpit, select Products.
- From the Product overview select a product, and scroll down to the bottom of the page.
- On the card Essential product characteristics you can enter your information in the field Product characteristics.
- Select Save.