Add unique selling points to the header

You can display your biggest unique selling points (USPs) in a bar in your header. This way you can inform your vistors about the unique benefits of your business like free shipping, that products can be returned for 90 days, or that you offer phone support.

You can also add a link to each USP, which gives you even more options to make use of the USP bar. For example:

• Links to your social media profiles (Instagram, Pinterest, TikTok, LinkedIn…)
• Business email address with a link to your contact page
• Address of your local store with a link to Google Maps

The result could look like this:

Info

If you want to show announcements to your visitors, such as discounts you are currently offering or information about new products, you can use the Announcement bar (see tab ) instead of the USP bar. You can find more information in the article Display an announcement bar in the header.

How to display USPs in the header

1. In the sidebar of your cockpit, navigate to Editor.
2. In the bottom bar, select .
3. Select the tab .
4. To add a USP, select one of the checkboxes.
5. Enter the text that should be displayed for this USP.
6. If you would like to change the icon that is shown for the USP, select Edit.
   A pop-up opens.
7. Either select the icon you want to display for this USP or activate the toggle Hide icon.
8. Optionally, you can add a link to your USP. For further information refer to Add links to elements on your website.
9. If you want to add more USPs, repeat steps 4-8.
10. Select Save.

You have added USPs to the header of your website.

To remove a USP again, simply deselect the respective checkbox. If you remove all USPs, the USP bar will be removed completely. You can re-add the USP bar at any time by selecting one or more checkboxes again.