Assign images for variations

If you sell a variation product in different colors, your visitors will appreciate specific images per color. The same applies to different materials or whatever attribute differs most.

By providing these images, you enable your visitors to get a better feeling for the product and it's more likely that they'll order it. On the other hand, you might not need to provide specific images if your variations only differ in their size as this difference is hard to tell on images.

You can decide if you'd like to assign specific images for variations or use the same images for all variations. Here's how:

1. In the sidebar of your cockpit, select Products.
2. Select the variation product for which you'd like to assign the images or select Add variation product if you haven't created the variation product yet.
3. Navigate to the card Images and video.

   Infos

   If you'd like to use the same images for all variations, you can now add product images and videos in the same way as you do for products without variations.
4. To assign specific images for the variations, activate the toggle Assign images for variations.
5. You'll now need to select the variation attribute for which you'd like to upload specific images. The displayed attributes are the ones you determined when adding the variation product. If you're unsure what to select and which impact your selection will have on the display of the variation images, have a look at our example in What it looks like to your visitors.
6. Once you have selected the attribute, you'll see an updated Images and video card. It is now divided into several rows:
   • At the top, you’ll always see Images for all variations. In this row, you can add images that apply to all variations, such as an overview of all variations or a technical data sheet. Furthermore, you can add a video that will also be displayed for all variations.

     Note

     The first image that you add to this row will also be the main image of the variation product. Meaning, that it will be shown to your visitors as long as they don't select a specific variation. If you do not add an image in this row, visitors won't see an image until they select a specific variation. The main image of your variation product is also displayed in your cockpit on the card Basics.

   • The rows you’ll see below Images for all variations depend on your chosen attribute in step 5 and the available values for that attribute. If you e.g. selected the attribute color, for which you determined the three values green, blue and red, you'll see the three rows Variation: green, Variation: blue, and Variation: red.

     For each of these variations, you'll find the placeholder Images for all variations. This is to remind you that the images you add to the row Images for all variations will also be displayed for each variation, right after the variation-specific images. If you do not add images for a certain variation, your visitors will only see the images you've added in the row Images for all variations when they select that variation.

   • You can now add your images to the variations. To do so, either drag and drop an image onto Add image or choose an image from your device by selecting Add image.

     Note

     The first image added for a variation is automatically the one that is shown prominently right next to the name and price once the variation is selected by a visitor. All other images of the variation will be shown below. The first image is highlighted with a colored frame in the cockpit. You can change the order of the images for a specific variation at any time. To do so, drag and drop the images to the desired position.
     
     By selecting in the upper right corner of an image, you can delete the respective image.

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     We've collected some tips and tricks for good product images that might support you in optimizing your images and the presentation of the variations.
7. Select Save.

Great! You've now assigned the images for the variations.

What it looks like to your visitors

Let's have a look at how variation images are displayed to your visitors. That's our example setting in the cockpit:

Our T-Shirt is available in different colors and sizes. We decided to upload the images for the attribute color. As you can see, we've added an image under Images for all variations to inform our visitors about the shape of the T-shirt. In addition to that, we've assigned an image for Variation: Green and two images for Variation: Red. That's how it looks like to your visitors:

As long as the visitor doesn't select a specific variation, the main image we added under Images for all variations is shown. Once the visitor selects a variation, e.g. Green S, the corresponding image for Variation: Green is shown. If the visitor now changes the color to Red, the corresponding image for Variation: Red is displayed. In case the visitor now changes the size to M but keeps the color Red, the image is not changed. Instead, the corresponding image for Variation: Red is still displayed. The reason for that is that we initially decided to upload images for the attribute color and not for the attribute size. Thus, the images are only changed if a value of the attribute color is changed.

If the visitor selects a specific variation, the image that we've added under Images for all variations is always displayed to the right of the images we've uploaded for the specific variation. If we would have decided to also add a video in that row, this video would always be displayed to the right of the last image.