It might seem to be just a basic page, but the contact page is one of the most important pages of a website. Why? Having an inviting page for visitors to contact you builds trust. If visitors want to get in touch with you, and land on a nicely designed and informative page, you give them a good experience.
By putting your contact information in the spotlight, you signal visitors that they can approach you with their questions. Being able to answer these questions might convert an eager-to-buy visitor into a customer.
This article includes some best practices for contact pages.
- Make your contact details easy to find
- Be inviting and friendly
- Offer a contact form
- Provide help for self-help
Make your contact details easy to find
Help visitors and customers to easily find your contact information when they need to get in touch with you. The menu or the header are well-suited for this.
You can either dedicate a contact page its own space in the menu:
Or you can use the USPs in the Editor to reach out to visitors with your contact details via the header:
Be inviting and friendly
Signal your visitors that you are happy to help them in a friendly and inviting tone. We've put together some examples:
We're happy to answer any questions you might have.
Any Q's? Let us know! We love to hear from you!
We're here to help. Reach out to us, if you have any questions.
Offer a contact form
You can reduce the effort for your customers to contact you by providing a contact form. That's how you can do so:
- In the sidebar of your cockpit, select Editor.
- In the sidebar of the Editor under Content pages, select the page to which you would like to add the contact form, for example your Contact us page.
- In the sidebar of the Editor, select Content elements.
- Select Contact.
- Drag and drop the content element Contact form, Google Maps and contact form, or Contact form and text to your desired position on the content page visible on the right.
- Optionally, you can now add a headline or an introducing text on top of the content element. To do so, select Type here... and enter your desired text.
You've now added a contact form to your content page. The email address to which the contact form requests are sent is visible in the blue info box when hovering above the content element. You can change this email address at any time.
Provide help for self-help
Of course it means a lot of work to answer inquiries. You can reduce these inquiries already a little by collecting frequently asked questions and providing them on an FAQ page. You might want to mention on your contact page that it can be a bit faster to get an answer in your FAQs than to wait for a human response.