You've decided to start your own online business. That's great! But now you might be overwhelmed by the opportunities you have. Where to start? What is most important? In this article, we'll guide you through the first steps. The dashboard in your cockpit serves as a reminder for these steps. You can track your progress by checking the boxes for any tasks you've already tackled.
- Decide on your website design
- Determine the goal of your website
- Take care of the last steps
- Go the extra mile
Decide on your website design
Your website design is the first impression visitors will perceive. But no worries - you don't need to be a designer to come up with a great design. We've got you covered. Our designers crafted several themes for you which can be understood as design templates that define certain design elements. Browse through the options you have and select the theme that best fits your taste.
Next, it's time to customize your website in the Editor. You have several options to add individual texts and content elements to your website and to customize its appearance. Here's an overview of the most important ones:
- Edit the content of a page by using content elements
- Customize the appearance of your website
- Change fonts
- Change colors
Last but not least, you should add your logo to your website. If you have a physical store, you should use the logo your customers are already used to. This helps to build trust in your website.
Determine the scope of your website
A website can serve several use cases. Maybe you'd like to create an online presence for your physical store? This way, more potential customers will become aware of your business. You also have the possibility to present your product range on your website. In that case, the next step is adding those products to your website. Take your time to come up with nice product descriptions and add detailed product images. Your visitors will thank you for it.
Of course, you'd like to present your products in an appealing way. Categories will help you with that. Organize your products into categories and then easily display these categories on your website.
You'd only like to present the products on your website but don't want to tackle topics like shipping and payment (yet)? No worries, it's up to you to decide whether you'd like to allow visitors to make purchases on your website or not.
Take care of the last steps
Now, it's time to take care of the last steps which might not directly come to your mind but that are still important when running a professional website:
- Legal pages: We take care of providing you with pages for your legal content. But it's up to you to fill these pages with text as this heavily depends on your individual business.
- A custom domain: In order to make it easier for your visitors to find and remember your website, it is recommended to use your own custom domain.
- SEO optimization: If you'd like to attract potential visitors via search engines, you need to think about how your website will appear in the search engine results.
Go the extra mile
Basically, you could now set your website live and welcome your first visitors. Hurray! But if you would like to allow visitors to make purchases on your website, there are still some open topics:
- Shipping & pickup: Learn about shipping zones and shipping methods and configure them according to your needs or add pickup options to offer "Pick up in store".
- Payment: Activate the payment methods that should be available to your visitors during checkout.
Once you're done with that, be sure that you activated the possibility to make purchases on your website. If that's the case, we recommend to run a test purchase. That way, you can test your website setup and the checkout process. On top of that, you can get used to the order management. Maybe you'd like to adapt the template for order documents or adjust order and invoice numbering before receiving your first order?
If you've placed your test order without any issues and you're fine with your setup, it's time for the final step: Set your website live!